During the COVID-19 crisis people are engaging with social media more than ever. Facebook Live is one of the easiest and most effective ways to engage directly with your customers. Follow these six easy steps to get started!
Here are two examples of recent Facebook Live videos that got a great community response:
Ecklof's Bakery: Rich Ecklof made a Facebook Live video sharing the struggles that Ecklof's Bakery is facing due to the COVID-19 pandemic and the response from their followers and the surrounding community was astounding. Watch here.
Panama Rocks: I made this video on what would have been our opening day to update our followers and to promote our Season Pass deal. I DID NOT intend to get emotional when I started to make the video, but as many of you will understand, sometimes that's not easy. The response from our followers was an overflow of unanimous support. Watch here.
Neither of these videos took much effort or time, but the response they received was phenomenal. This proves that you don't need a videographer and a marketing manager to make an effective Facebook Live video.
Jonathan Weston is the Director of Member Marketing for the Chautauqua County Chamber of Commerce. Jonathan also operates Panama Rocks Scenic Park and serves as the Chairman of the Chautauqua County Visitor's Bureau. In addition to marketing his own businesses, Jonathan has run marketing programs for the Chamber of Commerce during the Small Business Revolution, the National Comedy Center during their USA Today "Best Of" campaign, the Great Blue Heron Music Festival, the Roger Tory Peterson Institute of Natural History, and others.
Jonathan is with the Chamber to help you better market your business to in our community and to the rest of the world. Feel free to reach out to him at firstname.lastname@example.org.