Influence Consumer Perceptions of Your Business
Consumers’ perceptions of your business can play a critical role in your success. Identifying your business as a Chamber member can mean more customers and can have a positive impact on your company. We encourage you to let consumers know you are a Chamber member by:
Strengthen Your Internet Presence
The Members Only section of the Chamber web site allows members to log in and keep business information up to date at all times. Immediate updates in our database means immediate updates in our searchable online Business Directory. Since Google mapping is automatically included for every member, it is even easier for potential customers to locate your business through our web site. Even if you don’t have a business web site of your own, your business is always online through the Chamber site and can easily be found through our system of category listings and/or keywords. In fact, as a member of the Chamber of Commerce, your online search optimization is automatically improved due to additional listings and to Google’s recognition that Chamber membership represents authenticity, stability, and professionalism. The Chamber’s business directory is also mobile! Just by visiting our web site through your mobile device you can search our Chamber member list online.
When you join the Chamber, be sure to add your social media links to your online profile. That is easily accomplished with a simply login to our Members Only portal, where you can keep your business information up to date, pay open invoices, and track referrals from the Chamber. In addition to simple referral numbers for how many times your business was viewed or your website opened through our business directory, you can also view your value on investment with the Chamber. Each time a potential customer views your business in a listing or clicks on your site, we track the dollar value of those referrals, and that can be a substantial return for our members. As we all increasingly compete in a global economy, online access and referrals are more important than ever. Your Chamber of Commerce provides vital tools that help our members connect better with new or current customers.
In both the print and online directories, members receive three free category listings. We also allow for additional category listings when you participate in specific Chamber programs, such as the Shoptauqua Gift Card, Chautauqua County Restaurant Week, or Small Business Saturday, and when a customer calls us looking for a product or service we refer them first to Chamber members.
Read our 2018 Community Profile and Handbook:
Boost Your Sales
Your Chamber membership is also an important communication tool for speaking with the business community countywide. The Chamber provides an online monthly VOICE newsletter, featuring Chamber and business member news items, as well as a weekly email to our members who subscribe (over 2,500 strong) where we can list calendar items for upcoming member events. Please submit your newsletter articles, photos, and event items to us for online publication and marketing. We look forward to hearing from you and always strive to do our best to help our members promote their activities, events, and news.
The Shoptauqua Gift Card is proudly sponsored by the Chamber and the County of Chautauqua Industrial Development Agency in recognition of the importance of serving small business in our county. Gift cards are sold only through the Chamber in any denomination up to $500, and can be redeemed at more than 100 local Chamber member businesses for a variety of products and services. There is no charge to Chamber members for participating, and no additional charge to the consumer beyond the value of the card they purchase. Since its inception, the Shoptauqua Gift Card has been welcomed by both consumers and merchants as a positive step towards increasing local shopping.
For more information about this program, please call the Chamber at (716) 366-6200 or (716) 484-1101.